Display stand



Dec... 17, 1935.

- F. w. THOM I )1 SPLAY STAND Filed May 4, 1932 2 Sheets- Sheet 1 ec.17, 1 935. I F w THOM 2,024,550

DISPLAY STAND Filed May 4, 1932 '2 Sheets-Sheet 2 7'. Thom @QMW a. u mInventor Patented Dec. 17, 1935 UNITED STATES PATENT OFFICE Fred W.Thom, Janesville, Wis.

Application May 4, 1932, Serial No. 609,201

1 Claim.

This invention relates to a novel and improved display stand. of aportable type primarily adapted for show counter usage, and specificallyadapted for conveniently and selectively displaying color panels. Statedotherwise, the invention comprehends the provision of a uniqueattractive stand for systematic accommodation of advertising literatureequipped with hinged panels provided with a plurality of interchangeablepainted paddles disclosing the various color combinations of paint,varnishes, enamels, lacquers and the like.

As a general rule, the painted paddles are simply apertured and hung onsuspension hooks and frequently not grouped or conveniently arranged foreffective display purposes. The paddles are readily detachable from thehooks and are frequently removed and accidently displaced.

It is therefore the purpose of the present invention to provide multiplepaddle panels compactly arranged in concentrated formation with thepanels hinged on a base in overlapping relationship so that they may beswung to vertical display position by simply turning the panels overone-by-one, somewhat in the nature of a book.

In the accompanying drawings, wherein like numerals are employed todesignate like parts throughout the same:

Figure 1 is a top plan view of a structure designed in accordance withthe present invention.

Figure 2 is a longitudinal sectional view taken approximately on theplane of the line 2-2 of Figure 1.

Figure 3' is a perspective view of one of the panels.

Figure 4 is a longitudinal sectional view taken approximately on theplane of the line 4-4 of Figure 3.

Figure 5 is a perspective view of one of the paddle retaining cleats.

Referring now to the illustrative drawings disclosing the preferredembodiment of the invention, it will be seen that the entire unit orstand is of a portable nature, and adapted to be placed on a showcounter at a convenient point to permit effective display of the colorpaddles under natural daylight or properly focused artificial light. Oneof the important parts is the base which comprises a pair of spacedparallel end walls 6 of appropriate outline and configuration. Arrangedbetween the end walls is a centrally disposed main longitudinal wall ordivider I.

To the left of the. wall 'I as seen in Figure 2 are additional spacedparallel walls 8 and 9, the

wall 8 being associated with an elevated bottom l arranged between theintermediate portions of the walls i and 8. The numerals ll designatetransverse dividers which define pockets l2 to accommodate pamphlets,folders and other advertising literature and paraphernalia, generally ofsuch nature as is employed in art establishmerits, paint stores and thelike.

Arranged between the end walls 6 and to the right of the wall 1 is anappropriately stepped l0 auxiliary base E3 to which the various displaypanels are hingedly connected in progressive order as indicated at M. IThe hinged points are so located with respect to the Wall 1 as to permitsaid wall to serve as a support for the panels when they are swung 'toinclined self-sustaining positions as seen in dotted lines in Figure 2.

The panels are of uniform rectangular configuration, and each onecomprises a frame l5 carrying a backing board 16 for the color paddles 0ii. The paddles are painted, varnished or lacquered as is customary inthis line of endeavor and appropriately grouped for effective shadedisplay purposes. The panels are removably and interchangeablymaintained in place through the medium of cleats l8.

As seen in Figure 5, each cleat comprises a metal bar of appropriatedimension having a flange Hi to overlie the adjacent end portions of thepaddles and the complemental flange 20 to fit between the abutting endsof the paddles. Any suitable fasteners 2! are provided for detachablymaintaining the cleats in place. Moreover, as seen in Figure 4, thenumeral 22 designates a rubber bumper.

The gist of the invention is in the provision of a portable base ofappropriate proportions and dimensions to be placed firmly on a showcounter or convenient place in a paint store or the like. The base isprobably of ornamental and appealing configuration and so made thatone-half. thereof serves as a circular or advertising folder rack andthe other half as supporting and adaptation means.

To this end the latter half of the base is of such stepped formation asto permit the panels to be successively hinged in proper overlappingrelationship so that they may be lifted up oneby-one to an inclineddisplay position whereby to permit the various colonpaddles to bedemonstrated or explained to the prospective customer.

It is thought that the description taken in connection with the drawingswill enable a'clear understanding of the invention to be had.

Therefore, a more lengthy description is thought walls and having itstop part engaging the back wall with the top step spaced a considerabledistance from the back wall, an article carrying panel hinged to eachstep with the hinge wa tacting the front part of each step and the topface of one end of the panel, when the panel isin lowered position, eachpanel being of less thickness than the height of a step, whereby thepanels are spaced apart and when in raised position the top-most panelwill rest against the upper edge of the back wall and a part of thepanel will extendthrough the space between the ends of the walls, and, abumper connected to the lower face of each panel adjacent the free endof the panel.

FRED w. THOM.

